Entries by Michael Wehner

Advertising Automation: Your Media Buying Compass

As automated buys become “less of a fringe player in the world of advertising technology,” we wanted to take an in-depth look at the current attitudes, beliefs, and experiences of advertisers with regards to automated buying. Through a series of in-depth interviews with some of the brightest minds in media, representing a cross-section of companies that […]

Brands: do you know where your media dollars are going?

Brands enjoy an unprecedented opportunity to control allocation of their digital advertising campaign dollars across publishers, apps and platforms, and to understand how those dollars are moving the needle on the goals they’ve set. But in order to exercise that control, brands need to know how their digital advertising budgets are allocated between working media […]