Research: Why brands should dramatically increase spend in programmatic

Data firm Contexxt recently released research data which concludes that programmatic advertising pays off for brands — and it pays off big time. Their analysis demonstrates that buying ads programmatically can increase return on investment by 20 percent, and raise bottom line sales by 5 percent. These are figures of significant consequence for any brand looking to grow a larger and more cost-effective business.

But those optimal results won’t be realized if brands simply push money into programmatic channels without a thoughtful strategy. The key to extracting cost efficiencies and sales growth from programmatic is smart allocation across desktop, mobile, and video. Brands that are thoughtful about their channel-specific investment are the ones that will maximize returns from their overall programmatic strategy. Download “Programmatic, Proven: Why Brands Should Dramatically Increase Spend,” to read the full set of conclusions and recommendations from the research to learn how to do just that.

Fill out the form below to download the full Contexxt research

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