Today, Rubicon Project announced the closing of the Chango acquisition. After spending time with the Chango team in March where we shared the exciting news of the pending acquisition, I am now more confident than ever that this partnership brings not only a perfect cultural fit, but also a great business and technology fit for Rubicon Project.
At Rubicon Project, the primary philosophy that guides our company is that great people, innovate great products and great products attract great customers. As we welcome our newest team members from Chango, it is clear that their organization has been guided by a similar philosophy – a strategy which built their company into Canada’s fastest-growing technology company – a company predicated on a foundation of passionate engineers, sales leaders and marketers who, like Rubicon Project, share a culture of innovation.
The team has built out impressive advertising automation technology for premium brands and agencies, which complements Rubicon Project’s automation technologies already adopted by buyers and sellers globally. The acquisition enables Rubicon Project to expand its premium advertising marketplace to include intent marketing capabilities, providing access to data-driven targeting and retargeting budgets. The combined capabilities will further accelerate the growth of automation within the overall advertising ecosystem, enabling Rubicon Project’s premium customer base to access an additional $35 billion of intent marketing spend.
Together, we will be stronger as we bring to market a leading unified and independent global platform to reach and engage consumer audiences everywhere.