Header bidding is perhaps the most talked-about digital advertising capability today.
For digital advertising sellers, getting the most out of header bidding requires knowing why it exists on the first place, understanding what it can achieve and what it can’t, and having the tools to implement a header bidding setup that makes the most of the newfound control you’ll have over your buyer relationships and campaign setup. And when buyers understand the new seller mindset afforded by header bidding, they’re better equipped to think through their buying strategies and to take better advantage of private marketplaces, which header bidding can go a long way towards scaling.
In “Maximizing the Header Bidding Opportunity,” we walk through what buyers and sellers need to know in order to make the most of this new technology. Learn:
The history of ad serving and how it makes header bidding necessary
The mechanics of how header bidding works
The limitations of header bidding technology
What capabilities partners should have to make header bidding worthwhile
How to optimize your header bidding setup
How to use header bidding to drive private marketplace deals
Sellers: Take control of your inventory.
Brands and buyers: Get programmatic access to high- value impressions.