Make the most of the holidays with exclusive packages
The web is not only comprising a greater share of sales — it’s also changing consumer habits, which in turn is shaping the Holiday & Christmas shopping season overall. As retailers continue to sharpen up their supply chain and logistics operations, holiday miracles in shipping are proliferating, resulting in an average of just 3 1/2 days to ship with ground deliveries, and 10% of retailers shipping in one day. December 23rd has become a banner day for online sales as shoppers are taking advantage of the ability to wait until later in the season to make purchases — and skip line to boot. At a macro level, this new habit serves to extend the holiday shopping season by a full day.
And in the midst of the evolution of the holiday shopping season itself, consumer habits continue to shift, including the massive shift towards mobile.
In light of all this change, we surveyed our buyers to determine how they are adapting their strategies to the new habits and opportunities of the moment.
Download our playbook and sell sheets to learn more about specific opportunities for holiday content, first-party data, cross-device and high-impact formats with Rubicon Project’s publisher partners.
The Holiday Buying Opportunity
Learn about how some of the tactics our buyers are applying to their 2016 Holiday & Christmas campaigns
See Holiday & Christmas buying opportunities from six of Rubicon Project’s top sellers