Holiday Buying Opportunity Playbook


The 2016 holiday shopping season is already anticipated to be another strong one for ecommerce. Last year, ecommerce’s share of sales for the holidays topped 9 percent, and that figure is expected to increase this year, according to eMarketer.

  • Learn about how some of the tactics our buyers are applying to their 2016 holiday campaigns
  • See holiday buying opportunities from six of Rubicon Project’s top sellers

Download our ebook to explore some specific opportunities for holiday content, first-party data, cross-device and high-impact formats with Rubicon Project’s publisher partners.