Ziff Davis integrates its automated and direct sales teams using automation

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Ziff Davis is a leading global digital media company specialising in the technology, gaming and men’s lifestyle markets. Its sites includeAskMen, PCMag.com, IGN.com, ExtremeTech.com and Geek.com.

Ziff Davis has enjoyed impressive growth to its automated advertising business over the past year, as outlined in a Rubicon Project case study showing a 4x increase in revenues year-on-year. Download the case study by completing the form below.

The case study outlines Ziff Davis International’s take on programmatic and premium, automated guaranteed, as well as information on how it has successfully integrated its salesforce across automated and direct.

Download the Case Study