La Place Media, the premium publisher real time bidding (RTB) marketplace in France has launched.
On August, 1st it began selling the qualified digital audience of premium media websites of Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité, exclusively in beta.
Today La Place Media announced the addition of new partners: 20minutes, aufeminin.com, Boursorama, La Dépêche, Doctissimo, Marie-Claire et Sud-Ouest, which brings the qualified audience to more than 28M unique users per month*, across 80 media brands, on 4billion impressions per month all available via RTB.
Rubicon Project’s REVV Platform is the technology powering this premium exchange.
Watch ExchangeWire CEO Ciaran O’Kane, Rubicon GM International Jay Stevens and Guardian News & Media Revenue Director Tim Gentry comment on the news in videos on the La Place Media site –
*source: Médiamétrie-NetRatings June 2012