La Place Media premium publisher exchange launches in French online ad market powered by Rubicon Project

La Place Media, the premium publisher real time bidding (RTB) marketplace in France has launched.

On August, 1st it began selling the qualified digital audience of premium media websites of Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité, exclusively in beta.

Today La Place Media announced the addition of new partners: 20minutes, aufeminin.com, Boursorama, La Dépêche, Doctissimo, Marie-Claire et Sud-Ouest, which brings the qualified audience to more than 28M unique users per month*, across 80 media brands, on 4billion impressions per month all available via RTB.

Rubicon Project’s REVV Platform is the technology powering this premium exchange.

Watch ExchangeWire CEO Ciaran O’Kane, Rubicon GM International Jay Stevens and Guardian News & Media Revenue Director Tim Gentry comment on the news in videos on the La Place Media site –

How has real-time bidding evolved in the past 18 months? And what do you think about the premium publisher exchange La Place Media?

*source: Médiamétrie-NetRatings June 2012