Intermarkets offers InLine video inventory to meet digital advertising buyers’ video demand
Like many publishers, Intermarkets – and its properties HeadlinePolitics, The Political Insider and TellMeNow – were challenged to create enough video inventory to meet the demand of advertisers seeking to get video ads in front of their audiences.
By adopting the new outstream video advertising unit from Virool called “InLine,” exclusively powered by Rubicon Project, Intermarkets was able to attract new advertisers and dramatically increase video advertising revenue, without reconfiguring their editorial layout, displacing any of their current ad placements or producing expensive new video content.
Best of all, the company was able to achieve a double-digit lift in revenue while embracing a new standard for advertising viewability that protects their user experience instead of disrupting it.
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