Gameloft Selects Rubicon Project to Automate Mobile Advertising Across its 147 Million Monthly Users Worldwide

Leading Digital and Social Game Publisher Brings Mobile Video, Native and In-Game Advertising to Buyers Everywhere Through Rubicon Project’s Global Advertising Marketplace

Los Angeles, CA — February 4, 2016 — Gameloft Advertising Solutions today announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across its 8 billion impressions via Rubicon Project’s proven and rapidly scaling Exchange Application Programming Interface (xAPI).

Gameloft, a leading digital and social game publisher with a monthly audience of over 147 million unique players, offers via Gameloft Advertising Solutions a unique level of visibility and engagement to advertisers. Through its xAPI integration with Rubicon Project, Gameloft Advertising Solutions gains direct access to hundreds of programmatic buying platforms and tens of thousands of advertisers worldwide for guaranteed, private and open marketplace transactions.

“Gaming is a premium mobile advertising space, especially in mobile video, with programmatic technology offering control over brand safety and high viewability rates,” said Baudouin Corman, General Manager Americas at Gameloft. “By integrating directly with Rubicon Project’s platform, we are embracing the very cutting edge of mobile advertising technology and providing programmatic buyers everywhere with access to Gameloft’s vast millennial audiences.”

“We are thrilled to be partnering with Gameloft as we work together to make its passionate and highly engaged audience available to the thousands of brands who rely on our platform for mobile advertising,” said Joe Prusz, Head of Mobile, Rubicon Project. “As Gameloft continues to make the gaming experiences users want, we are excited to help unleash the power of automation across its entire game inventory, automating mobile advertising for more than 140 million users globally.”

In use across multiple ad platforms worldwide, and now generally available, Rubicon Project’s xAPI empowers ad platforms and large-scale sellers to optimize revenue across all sales channels.

Rubicon Project and Gameloft Advertising Solutions will both be in attendance at Mobile World Congress 2016, Barcelona February 22-25. To arrange a meeting with Rubicon Project, please visit Hall 8.1 (App Planet, Stand 8.1B20). To arrange a meeting with Gameloft, please visit Hall 2 MR C25.

About Gameloft Advertising Solutions

With a monthly audience of more than 147 million unique players and an inventory of 8 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 800 campaigns for prestigious brands such as Activision, Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

 

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About Rubicon Project

Founded in 2007, Rubicon Project’s mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world’s leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California.

 

Press Contact

Gameloft Stéphanie Cazaux-Moutou +33 1 58 16 20 40

 

Rubicon Project

Krista Thomas +1 415-202-3523 kthomas@rubiconproject.com