Mobile RTB – the Agency View: an Infographic by Rubicon Project

Today we’re unveiling an infographic on mobile RTB, representing the views of leading agency trading desks across Europe, with the aim of providing a benchmark for the growth and development of mobile automated trading over the coming year.

The infographic covers: 2012/2013 mobile spend, how agencies are currently accessing mobile inventory, the most common advertising partners, the top challenges in buying mobile inventory and the most in demand ad formats:

Mobile RTB Infographic

You can embed the Rubicon Project Mobile RTB Infographic on your site using the following code:

<a href=””><img src=”” alt=”Mobile RTB – the Agency View Infographic” width=”550″ border=”0″ /></a>