As we emerge from the holiday season and all eyes turn to the 2016 presidential election, Rubicon Project will host a must-see panel about the intersection of politics, innovation, and digital advertising in the age of automation at CES in Las Vegas this week.
With more than a billion dollars being spent on digital advertising, unprecedented data insights, and ground-breaking social engagement programs designed to provide candidates an advantage in the most expensive political campaign season in history, Rubicon Project’s panel of Republican and Democratic digital leaders will break down what’s working and what to expect this year from digital advertising strategies at the national, state, and local levels.
Dallas Lawrence, who was a top political communications professional before joining Rubicon Project as SVP for Corporate Communications, will moderate the panel.
Offering their insights will be four Washington, D.C.-based speakers who are at the front lines of digital strategy execution for politics: Scott Tranter, founding partner at data and technology consultancy Øptimus; Ben Coffeey Clark, partner and Head of New Business & Client Services at political advertising agency Bully Pulpit Interactive; Amy Gershkoff, Chief Data Officer at Zynga; and Gerrit Lansing, Chief Data Officer at the Republican National Committee.
The panel will take place at CES on Thursday, January 7th from 1:15 to 2 p.m. PST at ARIA, Level 1, Pinyon 6.