For Sellers: Six Flavors of Mobile Video

AUTOMATING MOBILE VIDEO ADVERTISING

We’ve crossed the Rubicon on Mobile, and there’s no going back. People spend 51% of their media consumption time on mobile devices, and watch 40 minutes of mobile video each day.

mobile_2Seize this mobile moment! Mobile video is one of the fastest-growing sectors of our industry, forecasted to reach $8.6 billion globally in 2018.

Automated advertising (also known as “Programmatic”), makes it easy to sell your mobile video inventory with proficiency, confidence and yield like never before.

Highlights

  • Extend your video inventory to entice buyers to advertise on your sites or apps.
  • Use our Non-Guaranteed Orders platform to attract today’s top advertisers — at scale.
  • Automate the delivery of breakthrough creative across our exchange, from in-app native and pre-roll video to the new InLine “outstream” video for mobile web.
  • Ensure that you are making mobile video an integral part of your programmatic offering; empowering advertisers to create compelling brand stories that have the power to forge meaningful consumer connections.

AUTOMATING MOBILE VIDEO IN SIX FLAVORS

InLine Outstream Video for Mobile Web

Offer your video inventory on mobile web, where consumers click-through to check news reports, watch sports clips and catch the latest internet memes.

Through an exclusive alliance with Virool, Rubicon Project provides programmatic publishers with the new InLine outstream video ad format for mobile web, on both Apple iOS and Google Android.

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InLine outstream video enables sellers to convert text-based mobile web pages into video inventory, solving the scarcity problem and meeting buyers’ demand for impressions suited to high-impact video creative.

InLine outstream video units are dynamically embedded, viewable and user-activated :15 and :30 videos that appear within written content. They respect your user experience — launching only when the video area is viewable, playing sound only when user-initiated, and then simply dissolving back into your desktop and mobile web pages on completion.

Availability: InLine outstream video for mobile web is available in our Non-Guaranteed Orders platform as well as our exchange.

Pre-Roll Video

Benefits of Automating Mobile Video Advertising gives marketers:

  • Creative freedom and flexibility
  • High impact consumer engagement
  • Global scale and meaningful reach
  • Efficiency & effective spend

Monetize your mobile audience across our global mobile marketplace of more than 200 mobile buying platforms around the world serving tens of thousands advertisers.

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Availability: Pre-roll video ads are available in our Non-Guaranteed Orders platform as well as our exchange.

Interstitial Video

Advertisers from around the world buy interstitials on our network and the results consistently exceed expectations. They increasingly buy through our Non-Guaranteed Orders platform.

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Availability: Interstitial video formats are available in our Non-Guaranteed Orders platform as well as our exchange.

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Rewarded Video in Mobile Apps

Our industry has come a long way, and the new in-app rewards experience is a transparent consumer value exchange driven by opt-in advertising.

Monetize your mobile app with short, opt-in branded videos that are relevant to your users. Link the completion of those videos to increased or continued engagement in your own app, whether that be virtual currencies, “points,” access to additional content, or more.

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Rewarded video is relevant far beyond the convention gaming app use case, and has application across many vertical industries, including news and sports, fashion and beauty, health and home.

Best of all, consumers like rewarded experiences.

  • 79% said that they like getting free virtual goods from clicking ads
  • Ads delivered during rescue, reward and encourage moments dramatically spike engagement rates — up to 543 times higher!
  • Avg. session length increases 4% with rewarded vs. non-rewarded ads

Availability: Rewarded video ads are available in our Non-Guaranteed Orders platform as well as our exchange.

Expandable Video

Empower your advertisers to combine the scale of banner inventory with the power of rich, interactive video for greater sell-through and higher CPMs.

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Availability: Expandable video ads are available in our Non-Guaranteed Orders platform as well as our exchange. 

COMING SOON: Mobile Native Video

Leveraging our mobile native ad server, Rubicon Project can help you deliver mobile native video advertising at scale. Native ads deliver 2-to-5X the engagement rates vs. banners, drive 40% more time spent interacting, and motivate 18% more purchase intent (InMobi, IPG Labs; Celtra).

That’s because, like Facebook’s promoted posts or Twitter’s sponsored tweets, native ads are brand stories that mirror the organic look and feel and mimic the user experience of a given mobile app or mobile web site.

No wonder Native ads will attract $21 billion in spend by 2018! (BI Intelligence)

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Availability: Mobile Native Video will be available in our Non-Guaranteed Orders platform as well as our exchange.