Buying and selling guaranteed digital advertising can be costly and slow.
Rubicon Project’s Seller Cloud self-service feature enables sellers to create and mange one-to-one buying relationships with their medium and smaller agencies, and with walk-up advertisers that want to deal directly with the seller. Learn more about how self-service can help customers from each of the categories below.
Self-Service Orders for Ad Buyers
How It Works
- Discover & buy brand-safe guaranteed inventory from tier-1 publishers on our modern buying interface
- Monitor your campaigns in real-time without requesting data from the publisher’s ad ops team
- Manage your campaigns to optimize their effectiveness
By directly connecting advertisers and agencies with tier-1 publishers, Seller Cloud self-service gets your campaigns to market faster, decreases costs and gives the ad buyer more control.
The process to buy guaranteed impressions directly from a publisher often takes weeks. By simplifying the process of buying guaranteed impressions for a campaign directly from the publisher, the ad buyer is now able to get their campaign to market almost immediately.
The process to buy guaranteed inventory from tier-1 requires many hours of effort. Now one person can go directly to the publisher’s site, see what’s available, and purchase the premium guaranteed inventory required in minutes, which significantly decreases costs.
No need to wait for performance data from the publishers regarding their campaign. Access campaign reports on your own, in real time, and make changes, such as buying more impressions or switching creative, as required.
The Seller Cloud self-service platform is integrated directly into the publisher’s web site to facilitate the seamless buying and selling of premium guaranteed inventory. As the only platform to integrate directly with eight leading ad server’s API, we traffic approved campaigns including line-items and creative, at the same priority as the direct sales team and monitors them in real-time.
By automating the entire process from inventory discovery and IO creation to managing campaigns and making changes, our core technology offers the following advantages:
Access to top brand-safe Publishers
that they cannot buy directly from today either because they don’t have a relationship with the publisher or they don’t meet the minimal spend thresholds.
Manage campaigns in real-time
through access to your reports whenever you need them and the ability to make changes as required.
No implementation or setup
since you can access top publishers through our aggregated dashboard and start a new campaign for your new and existing clients on day one.