SellerCloud_white Self-Serve

Buying and selling guaranteed digital advertising can be costly and slow.

Rubicon Project’s Seller Cloud Self-Serve enables sellers to create and manage one-to-one buying relationships with their medium and smaller agencies, and with walk-up advertisers that want to deal directly with the seller. Learn more about how this platform can help customers from each of the categories below, and contact us to get started!

Seller Cloud Self-Serve Orders for Agencies

How It Works

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  1. The publishers create ad products with defined targeting and pricing that are available to be purchased by more sophisticated advertisers (i.e. agencies). The advertiser logs into the Seller Cloud Self-Serve interface, searches for ad products, adds them to an Insertion Order (IO), and specifies delivery goals, targeting and creative.
  2. Once the IO has been approved by the publisher, it is inserted into the publisher’s own ad server and then monitored by the platform automatically. That IO can also be pushed back into
  3. The advertiser can monitor the IO and request changes to any campaign setting.