CONTENT

Self-Serve

Use Case Flow for Independent Small/Medium Buyers

self serve independent

Seller Profile: Publishers looking to enable buyers to purchase directly through standard transactional buys

Buyer Profile: Independent small/mid-sized businesses seeking exposure on larger sites or properties

Use Case: Sellers reach local markets across the globe

Benefits:

  • Capitalize on Automation – facilitate direct buying; ad campaign management; automated billing
  • Publisher’s goal is to sell using minimal resources

Self-Serve Use Cases

WalkUp

“Walk-Up” local and small business

SmallBuyers

Independent Small/Medium Buyers

LocalSales

Inside or Local Sales Teams

Partners

Channel Partners

Ventors

Vendors