CONTENT

Self-Serve

Use Case Flow for “Walk-up” and Small Local Businesses

walkup use case flow

Seller Profile: Recognized brands within specific verticals

Buyer Profile: 1st time buyers who are new to advertising, unable to buy direct and have limited experience or funds

Use Case: Businesses are not courted by the publisher, rather buyers find the Self-Serve solution on their own through being endemic users to the site

Benefits:

  • Good way for a publisher to capture incremental revenue below sale’s teams minimum spend
  • Ideal for publishers with demand from SMBs & advertisers

Self-Serve Use Cases

WalkUp

“Walk-Up” local and small business

SmallBuyers

Independent Small/Medium Buyers

LocalSales

Inside or Local Sales Teams

Partners

Channel Partners

Ventors

Vendors