CONTENT

Self-Serve

Use Case Flow for Inside or Local Sales Teams

self serve inside sales

Seller Profile: Publishers who use inside or local sales teams to target local buyers

Buyer Profile: Businesses similarly aligned with the publisher’s vertical

Use Case: Publisher’s Inside Sales teams target local businesses relevant to the seller’s platform

Benefits:

  • Capitalizing on the core functionality of the feature – quick & easy IO creation/management
  • Often complimented by a public storefront option to capture endemic long-tail advertisers

Self-Serve Use Cases

WalkUp

“Walk-Up” local and small business

SmallBuyers

Independent Small/Medium Buyers

LocalSales

Inside or Local Sales Teams

Partners

Channel Partners

Ventors

Vendors