Immediate Media turns to Rubicon Project to achieve revenue growth through automation.
Immediate Media, the publisher of more than 70 premium brands, including Radio Times, Bike Radar, BBC Good Food and Top Gear, has experienced phenomenal growth in its programmatic business – with revenues increasing more than 300%.
This was achieved through building out a centralized automated advertising team to focus on yield management, demand generation & leveraging 1st party data. Key factors were also making private marketplaces a central focus through Rubicon Project’s Orders platform, as well as adopting a channel agnostic approach.
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