Aligning your brand and messages with major sporting events can be a highly effective way to break through to consumers. Sports brings audiences, provides built-in narrative arcs and drama, are aspirational, and are driven by athletes who consumers can root for and buy into.
For that reason, there are a million different ways for brands and their advertising buyers to be a part of the sports conversation. Leveraging sports moments is an excellent way to connect with consumers, especially if your execution is creative and authentic.
Buy into the Summer Olympics!
The 2016 Summer Olympics will take place from August 5th through the 21st in Rio de Janero, Brazil. Four years ago, the London Olympics became the most-watched event in television history with 3.64 billion viewers worldwide. Become a part of this major opportunity to connect with audiences with Olympics-themed packages from Rubicon Project.
Digital is increasingly a key way sports audiences tune in, keep up, and engage with their teams. And with social media, sports can capture the imaginations of non-sports fans who often find themselves following key storylines nonetheless. There is a wide array of sports content that can provide diverse entry points for brands, and sports are also a rich opportunity for diverse formats and experiences, including video and mobile gaming.
With automation and programmatic, brands across the spectrum of industries can assemble their own custom channels for sports-related advertising, and have the flexibility to learn and optimize on the spot. There’s no better way to hone your sports marketing practice than to use automation to find opportunities, make deals, execute effective campaigns, and learn from them.
Introducing Sports Fan Engagement
To make this easier for our partners, Rubicon Project is rolling out Sports Fan Engagement, which is part solution offering and part training program. Stay tuned as we roll out new sports-related inventory packages that let you easily identify and make deals with a diverse array of sports-related publishers. Also look out for content, webinars, and special events that will empower you to think creatively about how to create and execute an effective custom sports marketing channel that works well for brands. Sign up below for solution updates and learning opportunities.
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The marquee sporting event of the summer is almost here. Learn how to align your brand with Olympics-related content today by downloading our custom playbook, which includes background information about Olympics marketing, an overview of the key storylines for the Summer Games, and available publisher packages you can use to create your own custom digital Olympics marketing channel.
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Want to hear more about how to leverage sports to advance your brands’ marketing efforts? Sign up to get more information about our sports-related solutions.