Rubicon Project’s Exchange Application Programming Interface (xAPI) is one of our real time APIs that lies at the center of Rubicon Project’s Open Platform offering, the goal of which is to offer an extensible platform that our technology partners can build on allowing them to focus on their core strengths. xAPI offers media companies, mainstream ad servers, app developers, and mobile advertising networks a single point of integration to access a mature exchange and auction technology without the costs of building their own.
Learn more about Rubicon Project’s xAPI or the overarching Open Platform initiative and corresponding suite of APIs for the media and marketing industries.
With testing and integration complete across 20+ leading ad platforms around the world — and now generally available industry-wide — Rubicon Project’s xAPI empowers ad platforms and large-scale sellers to optimize revenue holistically across all sales channels and all deals.
xAPI is part of Rubicon Project’s Open Platform initiative and corresponding suite of Application Programming Interfaces (APIs) that allow both buyers and sellers to leverage Rubicon Project’s technology to expand on their businesses.
“Digital media companies seek to optimize revenue holistically across their inventory. But if their ad servers are not integrated with an auction-based advertising exchange, they’re still failing to achieve maximum value,” noted Neal Richter, CTO, Rubicon Project. “Exchange API puts sellers in control, enabling programmatic advertising campaigns to compete in real time for placement across both direct and indirect-sold media.”